Freestar CCPA Update – December 19, 2019

Although the California Attorney General’s enforcement of the California Consumer Privacy Act (CCPA) doesn’t start until July 1, 2020 (with guidance from the Attorney General’s office still being finalized), the legislation takes effect on January 1, 2020, so it’s important to be aware of the key responsibilities created by the CCPA.

We are actively working on updating our CMP solution and look forward to introducing it in early 2020 to help you comply with your CCPA requirements.

Key updates

  • The California Attorney General’s office is finalizing enforcement guidelines after a comment period that concluded on December 6, 2019.
  • The IAB finalized version 1 of a CCPA compliance framework for publishers and technology companies on December 5, 2019. 
  • Prebid recently released updates to the consent management module, with bidder adapters being updated to support CCPA as well. 

In addition to our own legal team, Freestar is working closely with partners in the industry to comply with CCPA and help our publishers understand their obligations under this regulation. However, any information shared by Freestar should not be taken as a substitute for legal advice. 

With that said, we want to provide some guidance on Freestar's plan to support CCPA and share our recommendations for publishers.

What Freestar is doing

Freestar will be signing on under the IAB’s Limited Service Provider Agreement and working within the framework to ensure user consent signals (the U.S. Privacy String) are passed through our platform to integrated partners.

Early in the new year, we will be upgrading to a newer version of Prebid that includes the updated consent module and bidder adapter support. Our server-to-server integrations will also be updated to send the US Privacy String in requests to our bidders.

We are actively working to update our consent management solution to cover CCPA under the IAB framework. We will continue to provide further updates as we prepare to make this available in the near future. Please note, if you plan to implement either your own or a third party solution to help manage the gathering and communication of user opt-out signals under the IAB CCPA framework (for example, a CCPA compatible CMP), contact your Account Manager or email

Publisher recommendations

We have created an article in our Knowledge base that lists the recommended steps for publishers to take: CCPA – Recommended steps for publishers

We will continue to keep you updated as we develop updates to our CMP solution, and as we hear more about the CCPA and how it is being finalized. If you have any questions, please contact your Account Manager or email

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