GAM

With updates to the consent framework, some publishers have noticed this large menacing ba nn er that shows up when logging into Google Ad Manager (GAM): This is a shortcut to the EU user consent area (accessed normally through the side menu: A...

It can be helpful to preview how an ad creative will look once it is served on your website, or to be able to provide a link to a client or other team members to review and approve. This article will walk you through the steps needed to preview a li...

GAM vs GAM 360 Google offers two (2) Ad Manager Products based on your impression volume. Google Ad Manager (GAM), also known as Small Business, is offered at no additional charge and is aimed at smaller publishers. Google Ad Manager 360 (GAM 360),...

What is the Confirmed Click functionality?  Google introduced Confirmed Clicks as an automated implementation that occurs on specific ad units that are subject to higher-than-average invalid clicks. According to Google, invalid clicks are cl...

Programmatic direct is when a publisher directly invites advertisers to purchase their inventory through a programmatic ad buying system. Publishers and advertisers negotiate a price for a fixed amount of time that the direct deal will serve. Progra...

Summary In the past, publishers who did not have or did not want their own Google Ad Manager (GAM) account could use Freestar’s GAM. At Freestar, we referred to this as our Freestar Ad Server, or our Hosted solution. This was made possible ...

Google Ad Manager in Apple News Instructional guide to implement Google Ad Manager (GAM) tags in Apple News Setup and configuration Sign in to Workbench . Click your user name in the upper right to display the sub-menu. Choose Ad Settings. O...