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Created On: 02/10/2022
in Policy Privacy Policy – Updated April 6, 2021 1. Introduction This privacy policy ( “Privacy Policy” ) explains the data protection practices of Publisher First, Inc. dba Freestar (collectively, “ Freestar “, “we&r...
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Created On: 02/25/2021
in Policy As per our Supply Policies , Freestar and the partners we work with require every website to have a privacy policy with key information included. What is a Privacy Policy? The privacy of internet users, the collection of data around those u...
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Created On: 02/09/2021
in Integration Freestar has several options for blocklists when onboarding a new site: Default, Standard, or Sensitive. The Default Blocklist includes Non-Standard and Illegal Content, as well as auto-play sound, expandable, pop, provocative/ suggestive im...
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Created On: 12/10/2020
in Integration What to expect during the first few weeks after launching with Freestar.
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Created On: 12/09/2019
in GAM What is the Confirmed Click functionality? Google introduced Confirmed Clicks as an automated implementation that occurs on specific ad units that are subject to higher-than-average invalid clicks. According to Google, invalid clicks are cl...
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Created On: 03/25/2020
in GAM Programmatic direct is when a publisher directly invites advertisers to purchase their inventory through a programmatic ad buying system. Publishers and advertisers negotiate a price for a fixed amount of time that the direct deal will serve. Progra...
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Created On: 04/07/2021
in GAM Summary In the past, publishers who did not have or did not want their own Google Ad Manager (GAM) account could use Freestar’s GAM. At Freestar, we referred to this as our Freestar Ad Server, or our Hosted solution. This was made possible ...
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Created On: 11/18/2020
in GAM With updates to the consent framework, some publishers have noticed this large menacing ba nn er that shows up when logging into Google Ad Manager (GAM): This is a shortcut to the EU user consent area (accessed normally through the side menu: A...
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Created On: 12/06/2019
Setting up a publisher and applying a blocklist Log in to the Xandr (AppNexus) dashboard: https://platform.xandr.com/v2/monetization-dashboard Select Inventory > Publishers to go to the Publishers page. Select + New to set u...
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Created On: 01/28/2022
in Audience Development In case you missed our workshop, you can view the slide deck here: SEO Trends 2022.pdf Recording of the top tips: Your browser does not support HTML5 video. Recording of the workshop questions: Your browser does not support HTML5 video. ...