Blocklist Options

Freestar has several options for blocklists when onboarding a new site: Default, Standard, or Sensitive. 

  • The Default Blocklist includes Non-Standard and Illegal Content, as well as auto-play sound, expandable, pop, provocative/ suggestive imagery, shaky/flashing/flickering/extreme animation/smileys, windows dialog/alert-style type ads.
  • The Standard Blocklist includes all of the above plus items that are age-specific, like alcohol or dating. 
  • The Sensitive Blocklist includes all of the above plus additional blocks that users can be more sensitive to seeing, like religion or politics.

Unfortunately, our blocklists cannot be customized. You need to select one of the three options. Please see below to see what categories are included in each option. 

Blocklist Details

Sometimes there are several items that fall into a category, or sensitive ads appear in a category that may not seem to match. Here is a list of sensitive items that are included in specific categories that may help you decide which blocklist to choose.

IAB ValueCategory NameIncluded in this categoryDefaultStandardSensitive
7-5Alternative MedicineCannabis ads.
Blocked
Blocked
7-39Sexuality

BlockedBlocked
7-44Weight Loss


Blocked
8-5Cocktails/Beer


Blocked
8-18Wine


Blocked
9-7Card GamesGambling ads. Sports betting. 

Blocked
9-9CigarsAll tobacco products fall under this category.
BlockedBlocked
9-30Video & Computer GamesFantasy role-playing ads may fall under this category.

Blocked
11-2Legal Issues


Blocked
11-4Politics


Blocked
11-5CommentaryThis is the subcategory within Law, Government, and Politics that indicates political commentary.

Blocked
13-2Credit/Debt & LoansWhere partners have more granular categories, only high-risk loans such as Payday Loans are blocked. Banks and credit cards are still allowed to serve where possible.

Blocked
14-1Dating

BlockedBlocked
15-1Astrology


Blocked
15-5Paranormal Phenomena



Blocked
17-14Game & FishFirearms ads may fall under this category.

Blocked
17-18Hunting/ShootingFirearms ads may fall under this category.
BlockedBlocked
19-30Shareware/FreewareThis category may include "free" downloads and browser extensions.

Blocked
23Religion


Blocked
25Non-Standard ContentThis category is blocked across our network and includes content such as Pornography, Violence, and Profanity.BlockedBlockedBlocked
26Illegal ContentThis category is blocked across our network and includes content such as Malware and Copyright infringement.BlockedBlockedBlocked

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