Freestar has several options for blocklists when onboarding a new site: Default, Standard, or Sensitive.
- The Default Blocklist includes Non-Standard and Illegal Content, as well as auto-play sound, expandable, pop, provocative/ suggestive imagery, shaky/flashing/flickering/extreme animation/smileys, windows dialog/alert-style type ads.
- The Standard Blocklist includes all of the above plus items that are age-specific, like alcohol or dating.
- The Sensitive Blocklist includes all of the above plus additional blocks that users can be more sensitive to seeing, like religion or politics.
Unfortunately, our blocklists cannot be customized. You need to select one of the three options. Please see below to see what categories are included in each option.
Sometimes there are several items that fall into a category, or sensitive ads appear in a category that may not seem to match. Here is a list of sensitive items that are included in specific categories that may help you decide which blocklist to choose.
|IAB Value||Category Name||Included in this category||Default||Standard||Sensitive|
|7-5||Alternative Medicine||Cannabis ads.||Blocked||Blocked|
|9-7||Card Games||Gambling ads. Sports betting.||Blocked|
|9-9||Cigars||All tobacco products fall under this category.||Blocked||Blocked|
|9-30||Video & Computer Games||Fantasy role-playing ads may fall under this category.||Blocked|
|11-5||Commentary||This is the subcategory within Law, Government, and Politics that indicates political commentary.||Blocked|
|13-2||Credit/Debt & Loans||Where partners have more granular categories, only high-risk loans such as Payday Loans are blocked. Banks and credit cards are still allowed to serve where possible.||Blocked|
|17-14||Game & Fish||Firearms ads may fall under this category.||Blocked|
|17-18||Hunting/Shooting||Firearms ads may fall under this category.||Blocked||Blocked|
|19-30||Shareware/Freeware||This category may include "free" downloads and browser extensions.||Blocked|
|25||Non-Standard Content||This category is blocked across our network and includes content such as Pornography, Violence, and Profanity.||Blocked||Blocked||Blocked|
|26||Illegal Content||This category is blocked across our network and includes content such as Malware and Copyright infringement.||Blocked||Blocked||Blocked|