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  1. Freestar Ad Formats

    If you see a blank rect an gle (above), please try a different browser or disable your ad blocker. ...
  2. Blocklist Options

    Freestar has several options for blocklists when onboarding a new site: Default, Standard, or Sensitive.  The Default Blocklist includes Non-Standard and Illegal Content, as well as auto-play sound, expandable, pop, provocative/ suggestive im...
  3. Google Ad Manager vs. Google Ad Manager 360

    GAM vs GAM 360 Google offers two (2) Ad Manager Products based on your impression volume. Google Ad Manager (GAM), also known as Small Business, is offered at no additional charge and is aimed at smaller publishers. Google Ad Manager 360 (GAM 360),...
  4. Programmatic direct: PMPs, preferred deals, and guaranteed deals

    Programmatic direct is when a publisher directly invites advertisers to purchase their inventory through a programmatic ad buying system. Publishers and advertisers negotiate a price for a fixed amount of time that the direct deal will serve. Progra...
  5. Confirmed Clicks

    What is the Confirmed Click functionality?  Google introduced Confirmed Clicks as an automated implementation that occurs on specific ad units that are subject to higher-than-average invalid clicks. According to Google, invalid clicks are cl...
  6. GDPR

    This page outlines Freestar's approach to the recent changes to European privacy laws. See our Privacy Policy for more information on what data we collect and how we use it. DISCLAIMER This information is not the same as legal advice, ...
  7. Supply Policy

    As part of our mission to empower publishers, Freestar recommends that publishers follow industry best practices and policies to support a healthy ecosystem and maintain sustainable revenue streams. Ultimately, facilitating quality experiences for u...
  8. Publisher Ad Server – Onboarding Timeline

    The typical duration for a Publisher Ad Server Onboarding is two (2) to four (4) weeks. This is dependent on the turnaround from our demand partners' approvals and from your team on providing the information we need, making code changes, and cre...
  9. How to enable Freestar to manage your inventory

    Summary In the past, publishers who did not have or did not want their own Google Ad Manager (GAM) account could use Freestar’s GAM. At Freestar, we referred to this as our Freestar Ad Server, or our Hosted solution. This was made possible ...
  10. Freestar Integration

    About Our Ad Tags The code provided by Freestar is built off of Prebid.js and the Google Publisher Tag library to work with Google Ad Manager (GAM). Any other instances of GAM on the page will cause issues with ads loading and will impact revenue. ...