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Last Updated: 04/05/2023
in Integration Web About Our Ad Tags The code provided by Freestar is built off of Prebid.js and the Google Publisher Tag library to work with Google Ad Manager (GAM). Any other instances of GAM on the page will cause issues with ads loading and will impact revenue. ...
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Last Updated: 04/11/2023
in Integration Web Select from the tabs below to view the indicated information. Read and follow all of the instructions to ensure that your integration goes smoothly. Introduction Introduction The standard implementation is meant to be for websites running on Wo...
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Last Updated: 05/05/2021
in GAM Programmatic direct is when a publisher directly invites advertisers to purchase their inventory through a programmatic ad buying system. Publishers and advertisers negotiate a price for a fixed amount of time that the direct deal will serve. Progra...
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Last Updated: 03/16/2022
in GAM GAM vs GAM 360 Google offers two (2) Ad Manager Products based on your impression volume. Google Ad Manager (GAM), also known as Small Business, is offered at no additional charge and is aimed at smaller publishers. Google Ad Manager 360 (GAM 360),...
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Last Updated: 11/17/2021
in Integration Freestar has several options for blocklists when onboarding a new site: Default, Standard, or Sensitive. The Default Blocklist includes Non-Standard and Illegal Content, as well as auto-play sound, expandable, pop, provocative/ suggestive im...
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Select from the tabs below to view the indicated information. Read and follow all of the instructions to ensure that your integration goes smoothly. Introduction Introduction The React implementation is meant to be for websites running Single P...
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Event-Based Implementation Introduction Introduction If you are looking to call the ads outside of a normal page load, you will want to use our event-based ads. There are many examples of use cases for this, including: A user plays a game on...
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Last Updated: 05/05/2021
in GAM What is the Confirmed Click functionality? Google introduced Confirmed Clicks as an automated implementation that occurs on specific ad units that are subject to higher-than-average invalid clicks. According to Google, invalid clicks are cl...
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Last Updated: 06/23/2022
in Policy Privacy & CMPs As part of our mission to empower publishers, Freestar recommends that publishers follow industry best practices and policies to support a healthy ecosystem and maintain sustainable revenue streams. Ultimately, facilitating quality experiences for u...
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Last Updated: 10/14/2021
in GAM Summary In the past, publishers who did not have or did not want their own Google Ad Manager (GAM) account could use Freestar’s GAM. At Freestar, we referred to this as our Freestar Ad Server, or our Hosted solution. This was made possible ...