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Last Updated: 09/07/2022
in Onboarding If you see a blank rect an gle (above), please try a different browser or disable your ad blocker. ...
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Last Updated: 11/17/2021
in Onboarding Freestar has several options for blocklists when onboarding a new site: Default, Standard, or Sensitive. The Default Blocklist includes Non-Standard and Illegal Content, as well as auto-play sound, expandable, pop, provocative/ suggestive im...
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Last Updated: 03/16/2022
in GAM GAM vs GAM 360 Google offers two (2) Ad Manager Products based on your impression volume. Google Ad Manager (GAM), also known as Small Business, is offered at no additional charge and is aimed at smaller publishers. Google Ad Manager 360 (GAM 360),...
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Last Updated: 05/05/2021
in GAM Programmatic direct is when a publisher directly invites advertisers to purchase their inventory through a programmatic ad buying system. Publishers and advertisers negotiate a price for a fixed amount of time that the direct deal will serve. Progra...
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Last Updated: 05/05/2021
in GAM What is the Confirmed Click functionality? Google introduced Confirmed Clicks as an automated implementation that occurs on specific ad units that are subject to higher-than-average invalid clicks. According to Google, invalid clicks are cl...
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Last Updated: 03/29/2022
in Privacy & CMPs This page outlines Freestar's approach to the recent changes to European privacy laws. See our Privacy Policy for more information on what data we collect and how we use it. DISCLAIMER This information is not the same as legal advice, ...
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Last Updated: 06/23/2022
in Privacy & CMPs As part of our mission to empower publishers, Freestar recommends that publishers follow industry best practices and policies to support a healthy ecosystem and maintain sustainable revenue streams. Ultimately, facilitating quality experiences for u...
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Last Updated: 05/31/2022
in Onboarding Publisher Ad Server The typical duration for a Publisher Ad Server Onboarding is two (2) to four (4) weeks. This is dependent on the turnaround from our demand partners' approvals and from your team on providing the information we need, making code changes, and cre...
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Last Updated: 10/14/2021
in Onboarding Summary In the past, publishers who did not have or did not want their own Google Ad Manager (GAM) account could use Freestar’s GAM. At Freestar, we referred to this as our Freestar Ad Server, or our Hosted solution. This was made possible ...
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Last Updated: 08/17/2022
in Onboarding Integration About Our Ad Tags The code provided by Freestar is built off of Prebid.js and the Google Publisher Tag library to work with Google Ad Manager (GAM). Any other instances of GAM on the page will cause issues with ads loading and will impact revenue. ...