Privacy & CMPs

Freestar-hosted Quantcast CMP

Freestar is now partnering with Quantcast to provide a CMP solution for our customers

Articles

Benefits of using a CMP
With IAB's recent changes to the consent framework for GDPR , Sortable is transitioning publishers using our hosted CMP to a hosted Quantcast CMP . This and other articles will be updated in coming weeks to reflect these changes. In May...
Supply Policy
As part of our mission to empower publishers, Freestar recommends that publishers follow industry best practices and policies to support a healthy ecosystem and maintain sustainable revenue streams. Ultimately, facilitating quality experiences for u...
Freestar CCPA Update – December 19, 2019
Although the California Attorney General’s enforcement of the California Consumer Privacy Act (CCPA) doesn’t start until July 1, 2020 (with guidance from the Attorney General’s office still being finalized), the legislation takes e...
CCPA – Recommended steps for publishers
The California Consumer Privacy Act (CCPA) came into effect on January 1, 2020.  This document should not be taken as a substitute for legal advice, nor is it necessarily an exhaustive list. Having said that, the following are a few steps you ...
GDPR
With IAB's recent changes to the consent framework for GDPR , Sortable is transitioning publishers using our hosted CMP to a hosted Quantcast CMP . This and other articles will be updated in coming weeks to reflect these changes. This p...
GDPR – Finding your Freestar advertising ID
In or der to provide details on any personal data we've collected and processed, we need your Freestar advertising ID (the value of the d7s_uid cookie from your browser). An IP address is not enough to uniquely identify an individual.  ...
Common TCF v2.0 Errors in GAM
With updates to the consent framework, some publishers have noticed this large menacing ba nn er that shows up when logging into Google Ad Manager (GAM): This is a shortcut to the EU user consent area (accessed normally through the side menu: A...
Your Site's Privacy Policy
As per our Supply Policies , Freestar and the partners we work with require every website to have a privacy policy with key information included.  Where should the Privacy Policy be linked? Your website's privacy policy should be linked ...