Product Release Notes – November 4, 2019

This month, we have some exciting updates including:

  • New demand partner support
  • Important upgrades to Sortable’s CMP 
  • Easier to manage ads.txt
  • Managed refresh for customers running their own Google Ad Manager

You can reach us at We’d love to hear from you!

Your Sortable Product team

33across Prebid adapter support

Sortable has added support for the 33across Prebid adapter. If you have an account with 33across, and would like to include their bidder for additional competition on standard display and/or supported high-impact formats, contact


CMP upgrade

As part of our efforts to help publishers maintain compliance with privacy regulations like GDPR and updates to the IAB Europe Transparency & Consent Framework, Sortable has updated our hosted Consent Management Platform (CMP).

Updates include:

  • New version of UI displays as a footer rather than a pop-up as previously used
  • Neutral colour scheme
  • More user-friendly wording
  • A list of features and legitimate purposes for each vendor


Sites using Sortable’s hosted CMP will be upgraded to the new version on Tuesday, November 5, 2019 at 10:30am EST. 

If you aren’t using Sortable’s hosted CMP on your site(s) today, but you’re interested in trying it out, contact to find out how we can help you maximize earnings from traffic in the European Economic Area (EEA).

For more details, please visit our knowledge base.  

Managed refresh for Sortable Select

Publishers with their own Google Ad Manager account can now take advantage of Sortable’s managed refresh solution to create additional viewable inventory compliant with the policies of Google and other demand partners.

For more information on managed refresh, see What is Viewable Managed Refresh?

To understand if managed refresh is right for you, contact

Hosted ads.txt

Sortable can now host your ads.txt file and keep the file up to date without requiring you to push manual changes on your domain. This feature requires a one-time set-up by you to redirect your ads.txt location ( to the domain provided by Sortable.

You can access your hosted ads.txt domain and manage additional custom lines for your file on the Ads.txt page in Report Builder.


To enable this feature for your site, contact, or visit our knowledge base for more information.