GAM vs GAM 360

Google offers two (2) Ad Manager Products based on your impression volume. Google Ad Manager (GAM), also known as Small Business, is offered at no additional charge and is aimed at smaller publishers. Google Ad Manager 360 (GAM 360), also known as Premium, is for larger publishers and is offered with a CPM fee.

Freestar supports the use of either GAM or GAM 360, although some features may not be supported by Freestar, like special or suggested ad units.

See the chart below for a breakdown of the main differences between the two (2) products.

Parameters	GAM 360	GAM (Small Business)
Price	Available at a cost if impression threshold is met. Price depends on the features selected. Google will provide a rate card once you are near the threshold. Cost is negotiated with Google.	Available for free.
Impressions	Minimum 90M monthly impressions from non-video ad units for the USA, Canada, Australia, and New Zealand. Minimum 200M monthly impressions from non-video ad units for countries supported by Google in Europe and Asia. Minimum 150M monthly impressions from non-video ad units + 800K monthly impressions from video ad units for all countries supported by Google to use Ad Manager.	Up to 150 million monthly impressions (depends on geography). See details here.
Google support	Google-assigned account manager	Google support queue
API access	Supported	Supported
Ad formats	Responsive ads Native ads Video ads In-banner video Rich media	Responsive ads Native ads Video ads
Ad units	Ad unit hierarchy: Up to 5 levels i.e. Parent and Child Suggested ad units (not supported by Freestar) Special ad units (not supported by Freestar)	Ad unit hierarchy: Up to 2 levels i.e. Parent and Child
Order, line item & creative management	Supported Additional options: Line items: Impression limits Master/companion creatives Targeting breakdowns	Supported
Open bidding	Supported	Not supported
Programmatic guaranteed, preferred deals, and private auctions	Supported	Supported
Multiple currencies	Supported	Not supported
Google Data Studio	Supported	Not supported
Teams user management	Supported	Not supported
Audience segmentation	Supported	Not supported
Advanced video features	Supported See a breakdown here	Basic features supported See a breakdown here
Reporting	Access to all reports, including active view impressions, historical, reach, and standard or vast delivery More in-depth reporting and more reporting perimeters reports, including future sell-through, and invoiced impressions Ad Manager Data Transfer reports	Access to a limited number of reports, including active view impressions, historical, reach, and standard or vast delivery

Google Ad Manager vs. Google Ad Manager 360

GAM vs GAM 360

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