Google Ad Manager vs. Google Ad Manager 360

GAM vs GAM 360

Google offers two (2) Ad Manager Products based on your impression volume. Google Ad Manager (GAM), also known as Small Business, is offered at no additional charge and is aimed at smaller publishers. Google Ad Manager 360 (GAM 360), also known as Premium, is for larger publishers and is offered with a CPM fee.

Freestar supports the use of either GAM or GAM 360, although some features may not be supported by Freestar, like special or suggested ad units.

See the chart below for a breakdown of the main differences between the two (2) products.

ParametersGAM 360GAM (Small Business)
PriceAvailable at a cost if impression threshold is met.
  • Price depends on the features selected. 
  • Google will provide a rate card once you are near the threshold.
  • Cost is negotiated with Google.

Available for free.

Impressions
  • Minimum 90M monthly impressions from non-video ad units for the USA, Canada, Australia, and New Zealand.
  • Minimum 200M monthly impressions from non-video ad units for countries supported by Google in Europe and Asia.
  • Minimum 150M monthly impressions from non-video ad units + 800K monthly impressions from video ad units for all countries supported by Google to use Ad Manager.
Up to 150 million monthly impressions (depends on geography).

See details here.

Google support

Google-assigned account manager

Google support queue

API access

Supported

Supported

Ad formats
  • Responsive ads
  • Native ads
  • Video ads
  • In-banner video
  • Rich media
  • Responsive ads
  • Native ads
  • Video ads
Ad units
  • Ad unit hierarchy: Up to 5 levels i.e. Parent and Child
  • Suggested ad units (*not supported by Sortable)
  • Special ad units (*not supported by Sortable)

Ad unit hierarchy: Up to 2 levels i.e. Parent and Child


Order, line item & creative management


  • Supported
  • Additional options:
    • Line items: 
      • Impression limits
      • Master/companion creatives
      • Targeting breakdowns

Supported

Open bidding

Supported

Not supported

Programmatic guaranteed, preferred deals, and private auctions

Supported

Supported

Multiple currencies

Supported

Not supported

Google Data Studio

Supported

Not supported

Teams user management

Supported

Not supported

Audience segmentation

Supported

Not supported

Advanced video featuresSupported

See a breakdown here

Basic features supported

See a breakdown here

Reporting
  • Access to all reports, including active view impressions, historical, reach, and standard or vast delivery
  • More in-depth reporting and more reporting perimeters reports, including future sell-through, and invoiced impressions
  • Ad Manager Data Transfer reports

Access to a limited number of reports, including active view impressions, historical, reach, and standard or vast delivery