Updated Articles

  1. Your Site's Privacy Policy

    As per our Supply Policies , Freestar and the partners we work with require every website to have a privacy policy with key information included.  Where should the Privacy Policy be linked? Your website's privacy policy should be linked ...
  2. GDPR

    With IAB's recent changes to the consent framework for GDPR , Sortable is transitioning publishers using our hosted CMP to a hosted Quantcast CMP . This and other articles will be updated in coming weeks to reflect these changes. This p...
  3. Impact of lazy loading on performance

    Lazy loading ads is a technique that lets you serve your users ads in the moment just before they are set to view them. As your user scrolls down your webpage and approaches the ad slot, an auction is triggered in the header and serves the winning a...
  4. What happens when you use multiple GAM accounts on one page?

    Freestar does not currently support any implementation of our product with multiple different Google Ad Manager (GAM) accounts being used on a single page. While theoretically possible, if the code is not written to use both GAMs in tandem, attempti...
  5. How to preview a line item creative and create a preview link

    It can be helpful to preview how an ad creative will look once it is served on your website, or to be able to provide a link to a client or other team members to review and approve. This article will walk you through the steps needed to preview a li...
  6. Managed Refresh – Setting up your AdX declarations

    For managed refresh, AdX policy requires that you declare any inventory that refreshes. Create the key-values to be used for refresh declarations Log in to your GAM account. Select Inventory . Select Key-values . Select New Key-value . Ent...
  7. Setting up API limits

    Freestar has implemented an SDK that allows our publishers to easily integrate with our system and lets them query their daily revenue for both the Header Bidding wrapper and the Freestar Exchange demand. For technical guidance on how to use the API...
  8. Google Ad Manager vs. Google Ad Manager 360

    GAM vs GAM 360 Google offers two (2) Ad Manager Products based on your impression volume. Google Ad Manager (GAM), also known as Small Business, is offered at no additional charge and is aimed at smaller publishers. Google Ad Manager 360 (GAM 360),...
  9. Ramping up with Freestar

    What to expect during the first few weeks after launching with Freestar.
  10. Supply Policy

    As part of our mission to empower publishers, Freestar recommends that publishers follow industry best practices and policies to support a healthy ecosystem and maintain sustainable revenue streams. Ultimately, facilitating quality experiences for u...